Tuborg Music Hunters
(Case video coming soon)
Music Hunters is an extensive social content campaign that we did across all Tuborg Global’s social accounts.
To bring Tuborgs music festival sponsorship portfolio to life, we joined forces with Pitchfork and invited fans to pitch to be one of four Music Hunters. The Music Hunters would travel the world and explore cities through music together with Pitchfork and Tuborg. Each of them would also do a takeover on Tuborg’s Instagram, Twitter and Vine handles, reporting live from Europe’s biggest music festivals.
The campaign was executed during the summer 2013 and covered more than 20.000 miles and over 200 pieces of content with new music, new friends and new experiences that all fitted Tuborg Global’s brand promise of “Open for more”.
As the Social Content Lead at Tuborg and Carlsberg at that time, I was in charge of orchestratring, art directing and creative directing the campaign.